LOOK-1

Social Awareness Raising Campaign.

Italians in Becoming

We have made Italy. Now we must make Italians.

With the recognition of the National Office Against Racial Discriminations at the Presidency of The Council of Ministers.

A social awareness project in which the new multicultural Italy is highlighted through the portraits of twenty women: Italians beyond all prejudice, Italians beyond every shade of skin tone, and regardless of physical characteristics or beliefs.

Integrated and non-integrated parts of a country that possesses all of the necessary components to overcome these limits, since the very beginning of Italy itself is rooted in an intrinsic multicultural principle as a longstanding crossroads of varied ethnic groups.

To quote the words of Senghor, "We are all cultural métis, and it is this mixture that is our common denominator at any point on the chromatic scale." To describe prejudice through the power of beauty, without sterile animosity but with firm awareness and the power of a glance, we find twenty glances.

These are glances in which the pride of their Italian roots joins their desire to never be trampled on again, and to no longer play the protagonists in repeated racial attacks, many of which have caught the attention of Italian news outlets, of which very few have offered a reaction.

LOOK-1

Social Awareness Raising Campaign.

Italians in becoming

We have made Italy. Now we must make Italians.
With the recognition of the National Office Against Racial Discriminations at the Presidency of The Council of Ministers.

A social awareness project in which the new multicultural Italy is highlighted through the portraits of twenty women: Italians beyond all prejudice, Italians beyond every shade of skin tone, and regardless of physical characteristics or beliefs.

Integrated and non-integrated parts of a country that possesses all of the necessary components to overcome these limits, since the very beginning of Italy itself is rooted in an intrinsic multicultural principle as a longstanding crossroads of varied ethnic groups.

To quote the words of Senghor, "We are all cultural métis, and it is this mixture that is our common denominator at any point on the chromatic scale." To describe prejudice through the power of beauty, without sterile animosity but with firm awareness and the power of a glance, we find twenty glances.

These are glances in which the pride of their Italian roots joins their desire to never be trampled on again, and to no longer play the protagonists in repeated racial attacks, many of which have caught the attention of Italian news outlets, of which very few have offered a reaction.

The photographs are accompanied by a video in which the women repeat a phrase that we hear repeatedly and with extraordinary regularity, such as, "You're Black! You can't be Italian!" "Do you know how to pronounce the letter R?"

Through ironic parenthesis this video invites Italians to ponder where we are in our cultural revolution, and to above all, consider which side we want to be on as cultural lighthouses in the world.

Twenty women: professionals, models, and athletes.

A new image of Italy: beautiful, strong, and aware.

The Maison Stella Jean, along with its Laboratory of Nations, has maintained the same mission since it was founded: an unshakeable principle of multiculturalism applied to fashion, which becomes a tool and a cultural expression for positive, proactive growth and awareness.

The concept emerged from Stella's daily personal life experiences, as the first black Italian designer who frequently finds herself facing racial attacks and the incredulity of people to her simply being Italian.

In 2020 this is no longer acceptable. And we cannot fathom holding a fashion show as if nothing serious is happening.

This projects aims to portray these women not as victims, but as active agents of a change that is, willingly or unwillingly, already well underway.

These women are like the twenty yellow butterflies of Senator Liliana Segre; they do not fold in the face of what is unacceptable. They instead transform into twenty models of rebirth.

It is a will and declaration of intent whose uniqueness is revealed as a reflection of the designer's personal multicultural DNA. It has been translated into her signature as well as a business model and sustainable development.

Video Directed by Janet De Nardis

De Nardis is an Italian film director, journalist, television author, anchorwoman and actress. She worked for RAI, Sky, Class News and Class CNBC, signing some television programs. She is professor in a course dedicated to web native products, and in a Master in fashion Studies at the Sapienza University in Rome she is Digital Media Fest Director.

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